Michaela Zetterström,
is a Swedish born photographer, digital artist and UX/UI designer with strengths in both visual and experience design. Inspired by surrealism, kitsch and pop art, Michaela creates manipulated repetitive patterns for wallpaper, fabric and objects. Michaela graduated from University of the Arts London in 2015, where she studied BA (Hons) Photography. With a background as a fine art photographer and painter, Michaela has developed an eye for details when it comes to both creative and functional work. Michaela graduated in 2016 from Berghs School of Communication, where she studied Digital Creative (UX/UI design).
During her career, Michaela has worked with everything from analogue to digital photography, producing wireframes, clickable prototypes, conducted user interviews and produced UI design. Michaela's background in photography gives her a deep understanding of creative processes from A to Z. She is skilled in a variety of design and photography tools such as Adobe Photoshop, Sketch, Illustrator and Adobe Experience Design. Michaela is also experienced in both lo-fi and hi-fi prototyping, showcasing websites and mobile apps where she most frequently uses InVision.
Michaela has worked with a wide range of clients such as Länsförsäkringar, AMF, ASSA ABLOY, Agendo, myTaste, Wasa Kredit and Fotografiska (Swedish museum of Photography) to mention a few. She's been published in countries all around the world such as United Kingdom, Sweden, France and U.S with her photographic art.
swedish phone: +46(0) 707219290 e-mail: info@michaelazetterstrom.com
WORK EXPERIENCES
2018-current, UX/UI designer, AMF, Stockholm, Sweden
2017-2018, UX designer, Länsförsäkringar, Stockholm, Sweden
2016-2017, UX designer consultant, ASSA ABLOY, Stockholm, Sweden
2016-2017, UX designer consultant, Screen Interaction, Stockholm, Sweden
2016-2017, UX designer, Split Stockholm, Sweden
2012-current, UX/UI designer/Photographer/Digital Creative, MICHAELA ZETTERSTRÖM, Stockholm/London
2016, Project-/Production Manager, Split Stockholm, Sweden
2016, Logo designer, Agendo, Stockholm, Sweden
2016, Photographer and UX/UI-designer, Katalysera & Inspirera Holding AB, Stockholm, Sweden
2016, UX-designer intern, myTaste, 203 Web Group, Stockholm, Sweden
2016, Speaker at MediaGymnasiet, (High School of Media), Stockholm, Sweden
2015, Teacher in Photoshop, Berghs School of Communication, Stockholm, Sweden
2015, Fotomässan, The Photofair in Stockholm, Stockholm, Sweden
2014, Speaker at MediaGymnasiet (High School of Media), Stockholm, Sweden
2014, Photographer assistant, Wallpaper* Magazine/Wallpaper* City Guides, London, United Kingdom
2013, Speaker at MediaGymnasiet (High School of Media), Stockholm, Sweden
2012, Speaker at MediaGymnasiet (High School of Media), Stockholm, Sweden
2012, Reporter at Katrineholms-Kuriren (newsmagazine), Sweden
2011, Project Manager for MediaGymnasiet (High School of Media) degree show, Galleri Demo, Stockholm, Sweden
2011, Teacher in Photoshop, MediaGymnasiet (High School of Media), Stockholm, Sweden
2010 - 2011, Photographer assistant, Robert Milovan
2010, Photographer assistant, Johanna Frenkel
2010, Photographer assistant, Dan Pettersson
2007, Photographer assistant, Lars Nyman
2007, Photography Course, Folkuniversitetet, Stockholm, Sweden
EDUCATION
2015 - 2016, Digital Director / Digital Creative, Berghs School of Communication, Sweden
2015, Graphic Design, Kristianstad University, Sweden
2012 - 2015, BA (Hons) Photography, University of the Arts London, United Kingdom
2012, Interactive Media and Learning/Digital Photography, Umeå University, Sweden
2011, Journalism, Södertörns University, Sweden
2008 - 2011, Media, Photography and Journalism, MediaGymnasiet (High School of Media), Sweden
EXHIBITIONS
2016, Wasabilen, Final Grad Show, Berghs School of Communication, Stockholm, Sweden
2015, A Teenage Room, BA Photography degree show, London College of Communication, University of the Arts London, London, United Kingdom
2015, h+ , Landstingens Ömsesidiga Försäkringsbolag, Stockholm, Sweden
2014, membra, The Nursery Gallery, London, United Kingdom
2013, h+, London College of Communication, London, United Kingdom
2013, Stereotypes in Fashion Photography, Embassy Tea Gallery, London, United Kingdom
2013, The Five Girls, book launch at The Blacksmith & The Toffee-Maker, London, United Kingdom
2012, Moved, London College of Communication, London, United Kingdom
2011, GLÄDJE/GAUDIUM, Kulturhuset, Stockholm, Sweden
2011, Eating dinner in the future, Galleri Demo, Stockholm, Sweden
2011, Diversity against discrimination, Gallerian, Stockholm, Sweden
2009, Human Rights, Galleri Kontrast, Stockholm, Sweden
PUBLICATIONS
2016, KLM gestaltar flyghistoria, Dagens Media, published HERE, Sweden
2016, Wasabilen, Act/React, published HERE, Sweden
2016, Wasabilen, Berghs, published HERE, Sweden
2016, Wallflowers - Roses, Satellite Journal, New York
2016, Oil flowers, Satellite Journal, New York
2016, The Five Girls, Satellite Journal, New York
2016, A Teenage Room, Satellite Journal, New York
2016, Svenska Dagbladet, published HERE, Sweden
2015, A Teenage Room, Typical Girls Magazine, United Kingdom
2015, Michaela "mi" Zetterström, MediaGymnasiet (High School of Media), published HERE, Sweden
2015, Sharing is Caring, Berghs School of Communication, published HERE, Sweden
2015, A Teenage Room, L 'Oeil De La Photographie, published HERE, France
2015, A Teenage Room, Every Difference Is A Likeness, published HERE, United Kingdom
2015, A Teenage Room, The Old Girl's Club, published HERE, United Kingdom
2015, A Teenage Room, TjejLand, published HERE, United Kingdom/Sweden
2015, Sverigesradio.se, P4 Jönköping, Sweden
2014, The Beauty Myth, Móshì - Issue no1, published HERE, United Kingdom
2014, 水果 / Shuǐguǒ, Móshì - Issue no1, published HERE, United Kingdom
2012, Katrineholms-Kuriren, Sweden
2012, Katrineholms-Kuriren, Sweden
2012, Katrineholms-Kuriren, Sweden
2012, Katrineholms-Kuriren, Sweden
2012, Katrineholms-Kuriren, Sweden
2011, Tjugofyra7.se, Sweden
2011, GLÄDJE/GAUDIUM, Mitt i, Sweden
2011, GLÄDJE/GAUDIUM, Besökarna, published HERE, Sweden
2011, Modemakt.se, Nordiska Museet, Sweden
2009, Human Rights, Dagens Nyheter, Sweden
AWARDS
2011, En Snabb Slant, Sweden
2009, Dayviews, Sweden
2008, MediaGymnasiet (high school of Media), Sweden
BOOKS
2013, The Five Girls
2011, GLÄDJE/GAUDIUM