Michaela Zetterström,

is a Swedish born photographer, digital artist and UX/UI designer with strengths in both visual and experience design. Inspired by surrealism, kitsch and pop art, Michaela creates manipulated repetitive patterns for wallpaper, fabric and objects. Michaela graduated from University of the Arts London in 2015, where she studied BA (Hons) Photography. With a background as a fine art photographer and painter, Michaela has developed an eye for details when it comes to both creative and functional work. Michaela graduated in 2016 from Berghs School of Communication, where she studied Digital Creative (UX/UI design).

During her career, Michaela has worked with everything from analogue to digital photography, producing wireframes, clickable prototypes, conducted user interviews and produced UI design. Michaela's background in photography gives her a deep understanding of creative processes from A to Z. She is skilled in a variety of design and photography tools such as Adobe Photoshop, Sketch, Illustrator and Adobe Experience Design. Michaela is also experienced in both lo-fi and hi-fi prototyping, showcasing websites and mobile apps where she most frequently uses InVision.

Michaela has worked with a wide range of clients such as Länsförsäkringar, AMF, ASSA ABLOY, Agendo, myTaste, Wasa Kredit and Fotografiska (Swedish museum of Photography) to mention a few. She's been published in countries all around the world such as United Kingdom, Sweden, France and U.S with her photographic art. 

swedish phone: +46(0) 707219290  e-mail: info@michaelazetterstrom.com


WORK EXPERIENCES

2018-current, UX/UI designer, AMF, Stockholm, Sweden

2017-2018, UX designer, Länsförsäkringar, Stockholm, Sweden

2016-2017, UX designer consultant, ASSA ABLOY, Stockholm, Sweden

2016-2017, UX designer consultant, Screen Interaction, Stockholm, Sweden

2016-2017, UX designer, Split Stockholm, Sweden

2012-current, UX/UI designer/Photographer/Digital Creative, MICHAELA ZETTERSTRÖM, Stockholm/London

2016, Project-/Production Manager, Split Stockholm, Sweden

2016, Logo designer, Agendo, Stockholm, Sweden

2016, Photographer and UX/UI-designer, Katalysera & Inspirera Holding AB, Stockholm, Sweden

2016, UX-designer intern, myTaste, 203 Web Group, Stockholm, Sweden

2016, Speaker at MediaGymnasiet, (High School of Media), Stockholm, Sweden

2015, Teacher in Photoshop, Berghs School of Communication, Stockholm, Sweden

2015, Fotomässan, The Photofair in Stockholm, Stockholm, Sweden

2014, Speaker at MediaGymnasiet (High School of Media), Stockholm, Sweden

2014, Photographer assistant, Wallpaper* Magazine/Wallpaper* City Guides, London, United Kingdom

2013, Speaker at MediaGymnasiet (High School of Media), Stockholm, Sweden

2012, Speaker at MediaGymnasiet (High School of Media), Stockholm, Sweden

2012, Reporter at Katrineholms-Kuriren (newsmagazine), Sweden

2011, Project Manager for MediaGymnasiet (High School of Media) degree show, Galleri Demo, Stockholm, Sweden

2011, Teacher in Photoshop, MediaGymnasiet (High School of Media), Stockholm, Sweden

2010 - 2011, Photographer assistant, Robert Milovan

2010, Photographer assistant, Johanna Frenkel

2010, Photographer assistant, Dan Pettersson

2007, Photographer assistant, Lars Nyman

2007, Photography Course, Folkuniversitetet, Stockholm, Sweden

EDUCATION

2015 - 2016, Digital Director / Digital Creative, Berghs School of Communication, Sweden

2015, Graphic Design, Kristianstad University, Sweden

2012 - 2015, BA (Hons) Photography, University of the Arts London, United Kingdom

2012, Interactive Media and Learning/Digital Photography, Umeå University, Sweden

2011, Journalism, Södertörns University, Sweden

2008 - 2011, Media, Photography and Journalism, MediaGymnasiet (High School of Media), Sweden

EXHIBITIONS

2016, Wasabilen, Final Grad Show, Berghs School of Communication, Stockholm, Sweden

2015, A Teenage Room, BA Photography degree show, London College of Communication, University of the Arts London, London, United Kingdom

2015, h+ , Landstingens Ömsesidiga Försäkringsbolag, Stockholm, Sweden

2014, membra, The Nursery Gallery, London, United Kingdom

2013, h+, London College of Communication, London, United Kingdom

2013, Stereotypes in Fashion Photography, Embassy Tea Gallery, London, United Kingdom

2013, The Five Girls, book launch at The Blacksmith & The Toffee-Maker, London, United Kingdom

2012, Moved, London College of Communication, London, United Kingdom

2011, GLÄDJE/GAUDIUM, Kulturhuset, Stockholm, Sweden

2011, Eating dinner in the future, Galleri Demo, Stockholm, Sweden

2011, Diversity against discrimination, Gallerian, Stockholm, Sweden

2009, Human Rights, Galleri Kontrast, Stockholm, Sweden

PUBLICATIONS

2016, KLM gestaltar flyghistoria, Dagens Media, published HERE, Sweden

2016, Wasabilen, Act/React, published HERE, Sweden

2016, Wasabilen, Berghs, published HERE, Sweden

2016, Wallflowers - Roses, Satellite Journal, New York

2016, Oil flowers, Satellite Journal, New York

2016, The Five Girls, Satellite Journal, New York

2016, A Teenage Room, Satellite Journal, New York

2016, Svenska Dagbladet, published HERE, Sweden

2015, A Teenage Room, Typical Girls Magazine, United Kingdom

2015, Michaela "mi" Zetterström, MediaGymnasiet (High School of Media), published HERE, Sweden

2015, Sharing is Caring, Berghs School of Communication, published HERE, Sweden

2015, A Teenage Room, L 'Oeil De La Photographie, published HERE, France

2015, A Teenage Room, Every Difference Is A Likeness, published HERE, United Kingdom

2015, A Teenage Room, The Old Girl's Club, published HERE, United Kingdom

2015, A Teenage Room, TjejLand, published HERE, United Kingdom/Sweden

2015, Sverigesradio.se, P4 Jönköping, Sweden

2014, The Beauty Myth, Móshì - Issue no1, published HERE, United Kingdom

2014, 水果 / Shuǐguǒ, Móshì - Issue no1, published HERE, United Kingdom

2012, Katrineholms-Kuriren, Sweden

2012, Katrineholms-Kuriren, Sweden

2012, Katrineholms-Kuriren, Sweden

2012, Katrineholms-Kuriren, Sweden

2012, Katrineholms-Kuriren, Sweden

2011, Tjugofyra7.se, Sweden

2011, GLÄDJE/GAUDIUM, Mitt i, Sweden

2011, GLÄDJE/GAUDIUM, Besökarna, published HERE, Sweden

2011, Modemakt.se, Nordiska Museet, Sweden

2009, Human Rights, Dagens Nyheter, Sweden

AWARDS

2011, En Snabb Slant, Sweden

2009, Dayviews, Sweden

2008, MediaGymnasiet (high school of Media), Sweden

BOOKS

2013, The Five Girls

2011, GLÄDJE/GAUDIUM

Using Format